Patient acquisition for orthodontic practices

We help orthodontic practices add 3–8 new starts per month

Most practices don't have a patient problem. They have a systems problem. We build the complete patient acquisition infrastructure that turns your marketing into predictable, measurable growth.

Get your free practice growth audit →

No commitment. No sales pitch. Just a clear breakdown of where your practice is leaving cases on the table.

CONVERSION

CAPTURE

DEMAND

dgl · growth-projectionLIVE

12-month revenue projection model showing estimated patient growth

Diagnostic // failure modes

Why most practice marketing doesn't work

Growing a practice isn't about running ads or getting a new website. It requires three systems working together. Most practices are missing at least one, and when even one component breaks, the whole thing underperforms.

CONVERSIONOFFLINE

Patient Conversion Platform

Your website isn't converting visitors into patients.

Your site gets traffic, but there's no clear call to action above the fold. No booking path. No trust signals. No reason for a visitor to choose you over the three other orthodontists they're comparing. Visitors land, browse, and leave. You never know they were there.

A website shouldn't just exist. It should be built to convert, with proof, authority, clear next steps, and an experience that signals quality from the first second.

CAPTUREOFFLINE

Patient Capture & Follow-Up System

Leads come in, but they're not being captured or followed up with fast enough.

A parent fills out a form at 9pm. Your front desk sees it at 10am. By then, they've already booked with the practice that texted them back in two minutes. Missed calls go unrecovered. There's no pipeline. Nothing is tracked. You have no idea which leads turned into patients and which ones disappeared.

Without a system that captures every inquiry instantly and follows up automatically, you're losing patients you already paid to attract.

DEMANDOFFLINE

Growth Engine (Paid Demand)

You have no predictable way to generate new patient interest on demand.

You might get referrals. You might rank for your brand name. But there's no engine actively driving qualified parents and adults into your funnel every day. No targeted campaigns. No tested offers. No way to scale up when you have open chair time, or dial back when you're full.

Without a growth engine, patient volume is unpredictable, and your revenue stays at the mercy of word-of-mouth and hope.

These three components aren't independent. They're connected. Ads without a converting website waste money. A great website without follow-up systems loses leads. Follow-up without demand generation has nothing to work with. The only way it works is when all three are built together as one system.

The system // fully managed

We build all three, so nothing falls through the cracks

We don't hand you a campaign and walk away. We build and manage the entire patient acquisition system, every component fully integrated, so your practice has a predictable engine for growth.

CONVERSIONONLINE

Patient Conversion Platform + SEO

We rebuild your website into a true conversion platform using our PACE framework:

Proof: Reviews, testimonials, and results front and center. Not buried on a page nobody visits.

Authority: Your credentials, awards, and expertise positioned where every visitor sees them.

Conversion: Clear CTAs, optimized booking flow, and service-specific funnels that guide visitors to schedule.

Experience: Clean, fast, mobile-first design that signals quality before a first word is read.

We also build SEO-optimized service pages for every treatment you offer (braces, Invisalign, early treatment, dentistry) so you rank for the searches that actually bring in new patients, not just your brand name.

CAPTUREONLINE

Patient Capture & Follow-Up System

We install a full CRM system that ensures no lead is ever lost again:

Instant response: When a lead comes in, whether it's 2pm or 2am, they get an automatic text and email within seconds confirming their request.

Missed call recovery: Unanswered calls trigger an immediate follow-up text so the lead stays warm.

Pipeline tracking: Every lead is logged, every touchpoint is tracked, and your front desk knows exactly who to call, when, and what to say.

Front desk integration: We provide a simple SOP that adds less than 30 minutes to your team's day. No new systems to learn. No extra complexity.

DEMANDONLINE

Growth Engine (Paid Ads + Offers)

We run targeted Meta ad campaigns designed specifically for orthodontic and dental practices:

Targeted campaigns: We reach parents and adults in your market who are actively considering treatment, within a 15-mile radius of your practice.

High-converting offers: Not generic discounts. Strategic offers with high perceived value and low fulfillment cost that actually get people in the door.

Testing-to-scaling system: Every ad starts in a testing phase. Only proven performers get scaled. We never increase spend blindly.

Capacity-aware scaling: We scale when you have open chair time and pull back when you're full. Your growth stays controlled.

Get your free practice growth audit →

The audit // sample output

See exactly where your system is breaking down

Every engagement starts with a comprehensive practice growth audit. We evaluate all three pillars of your patient acquisition system (your website, your lead capture and follow-up, and your demand generation), then show you the specific gaps costing you cases every month.

growth-summary.report

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Executive Growth Summary

Your whole system scored at a glance. Every pillar rated, plus the case starts and monthly revenue the gaps are costing you.

fix-vs-scale.report

Fix It versus Scale It, two projected paths forward with case starts and revenue for each

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Fix It vs Scale It

Two clear paths forward. Fix the foundation, or scale it with a full demand engine, with projected case starts and revenue for each.

This is a sample from a recent audit. Yours will be built specifically for your practice, your market, and your competition.

Request your free audit →

The process // 3 steps

How it works

Request your audit

Fill out the short form. We'll need your practice name, location, and a few basics about your current marketing.

We analyze your practice

We research your market, audit your online presence across all three pillars, and identify exactly where you're losing cases. This isn't a template. It's a real analysis built for your specific practice and market.

We walk you through it

You'll get the full audit report, and we'll schedule a 20-minute call to walk through the findings together. No pressure, no pitch. Just the data.

Open chairs // waiting

Your next 20 cases are already searching for an orthodontist

The only question is whether your system catches them, or lets them slip to the practice down the street. Let's find out which pillars are holding you back.

Get your free practice growth audit →

Takes 30 seconds · audit ready within 48 hours